Back Thailand event round-up: July 2018

by The Sponsorship Experts – Paul Poole (South East Asia) Co., Ltd.

If there was ever a time to test your fitness and endurance, July is it! If you were so inclined, you could spend every weekend of the month testing your cardiovascular health by participating in races such as mini marathons and trail running to triathlons and – wait for it – a 200km run in the north of the country.

The running month kicks off with the Sahaviriya-Bangkok Triathlon 2018 on 7-8 July. Pushing the limits of both endurance and sanity, the full distance race requires participants to dive into the Chao Phraya River for a 1.5km swim, brave the city’s back alleys and corridors for a 54km bike ride and the face the gritty streets of the capital for a 10km run.

If you survive the ordeal and are looking for something even more challenging, head to Chiang Mai the weekend of 14-15 July where 100 Miles Thailand 2018 gives you the opportunity to test yourself on a 200km route through the mountains of northern Thailand. Shorter races of 100km and relays are also an option.

For something a little less taxing, there’s also the popular Pattaya Marathon, held on 15 July for the 27th time. Loved for its relaxing atmosphere and the picturesque route along Pattaya Beach, the race is popular with locals and foreigners alike who often extend their stay and spend a few days before and after the event enjoying the popular seaside resort. The race is very inclusive, offering various distances besides the Full Marathon, and it is one of the only races in Thailand to include a distance for wheelchair users.

The following weekend, on 22 July, the Thale Noi Roi Run 2018 invites participants to one of southern Thailand’s most beautiful regions, Phattalung Province. With three distances – 21km, 12km, and 5km – the race caters to runners of all levels taking them over the Thale Noi Lake bridge and offering 360 degree views over Songkhla Lake along the route. Phattalung is home to a vast variety of wildlife and an abundance of quaint little villages, and the race is a great opportunity to explore this little-known part of Thailand.

The running month ends with the Columbia Trail Masters 2018 in Wangchan in Rayong Province on 29 July. A completely new trail for the 2018 edition of the event, the route takes runners through the Wangchan Valley with its beautiful views. The race is popular with families who often spend time before and after the race to explore the region.

For those who prefer something a little less strenuous, the 15th edition of the Cape Panwa Hotel Phuket Raceweek will take place 18-22 July at the 5-star Cape Panwa Hotel on Phuket’s southeast coast. Held during a time when the island is usually less busy, the event is aimed at promoting Phuket as a premier sailing destination in South East Asia and regularly attracts hundreds of sailors and their families from around the globe.

In keeping with the wet theme, the Kek River Rafting Festival is the perfect event for those seeking an adrenaline kick. Held throughout the monsoon season from July to October, the festival gives adrenaline junkies an opportunity to take on the 8km course along the Kek River in Phitsanulok Province. With close to 20 rapids, it is guaranteed to get your heart pumping.

For something decidedly more relaxing, head to Chiang Mai for the Chiang Mai Book Fair from 29 June to 8 July. Held at Central Plaza Chiang Mai Airport, the event features more than 200 publishers and the organisers have invited 10 renowned authors to come and hold talks.

No event round-up is complete without a food event. This month, head to CentralWorld in Bangkok between 12-15 July for the Francophile’s dream, the Bonjour France showcase. Organised by the Franco-Thai Chamber of Commerce, the fair promises a mixture of the best French products, from cosmetics and fashion to gourmet food and beverage.

Founded in 2004 by veteran international marketing consultant Paul Poole, PAUL POOLE (SOUTH EAST ASIA) CO., LTD. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands – acting as a catalyst by bringing them together and maximising the relationship.

They have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.

For more information, visit

Published: Jul 2018

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