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Thailand event round-up: September 2018

by The Sponsorship Experts - Paul Poole (South East Asia) Co., Ltd.

Boat enthusiasts rejoice! With several boating events celebrating Thailand’s rich boating tradition, September is your month! The popular Thai-Laos long-boat racing takes place in Bueng Kan throughout September for HRH Princess Maha Chakri Sirindhorn’s Cup, while the annual Pa Sak Boat Racing Festival in Saraburi province on 29-30 September has boats attending from all over the country. The Mon Floating Boat Festival from 23-25 September in Sangkhlaburi is held in honour of the spirits of the river, forest and earth. A bamboo boat over one month in the making and beautifully decorated with colourful paper flags is pushed out onto the Samprasob river in the hope that it will cleanse the merit makers of bad luck and misfortune. And finally, on 24 September, yachting industry people from all over Thailand will gather for the Thailand Yachting Symposium at the Sheraton Grande Sukhumvit Hotel, Bangkok to discuss topics ranging from Thailand’s marine tourism strategy to how to attract Thai millennials to boating.

Hardly a month goes by in Thailand without a running event and September is no different. The Human Run 2018 starts a month of running on 2 September with more than just a race. Its “a day” concept encourages people to grow themselves, meet new people and widen their perspectives. The race features distances from 5-21km, so there is something for all levels. If you’re on Phuket on 2 September, head to Thanyapura for the annual King of the Mountain Trail Run, a 3km, 8km or 15km trail run taking participants through the hilly terrain in the Khao Phra National Park surrounding Thanyapura. Nature lovers will also enjoy the River Kwai International Half Marathon which takes runners along the Kwai river in Kanchanaburi on 9 September. If the heat and humidity of central Thailand is too much for you, consider the annual Chiang Rai Marathon on 16 September. Set in the mountains of the north where temperatures drop significantly during this time of the year, this race offers a welcome respite. A week later on 22 September, head south again for the Sundown Marathon Krabi, part of the popular Sundown series. Held for the first time in Thailand, the series was created with the objective of creating an inclusive event for running enthusiasts. Then head east across to the Gulf of Thailand on Koh Samui for the Samui Festival Marathon and Trail on 30 September. Combining shorter 5km Fun Runs with more strenuous Marathon distances and a 30km trail run, there’s plenty of opportunity to test your endurance and stamina. Adrenaline junkies can get their fix at the King of Battle race, the largest Thai designed military obstacle course with no less 25 obstacles. With a number of races to choose from, such as The Operation, The Stamina and The Warrior, there’s something for even the most hard-core participants.

After all that activity, September is also a month of indulgence. The annual So Amazing Chefs returns to So Sofitel Bangkok for the 8th time on 14-23 September. A celebration of all the good things in life, the event brings together 21 chefs from around the world for a series of dinners, workshops and pop-ups. And if that wasn’t enough, eat your way across the city during BK Restaurant Week from 14-29 September. More than 60 restaurants are putting on a three-course dinner for just THB1000++. Eat your heart out!

For stimulation of a different kind, make sure to book tickets for Bangkok’s International Festival of Dance & Music from 12 September to 18 October. Held for the 20th time, this year’s programme is packed with world-class acts, including the talented Zubin Mehta and the world’s oldest historic opera theatre, Teatro di San Carlo from Naples, Italy, with a talented cast of over 250 artists.

And lastly, the Salak Yom and Salak Kapat ceremony is a showcase of ancient Buddhist culture and merit-making. Held from 22-24 September at Wat Prathat Haripunchai in Lamphun province, villagers decorate a bamboo structure and fill it with household supplies and the eight necessities of a Buddhist monk before offering it to the temple.

Founded in 2004 by veteran international marketing consultant Paul Poole, PAUL POOLE (SOUTH EAST ASIA) CO., LTD. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.

For more information, visit

Published: Aug 2018

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