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Thailand event round-up: August 2018

by The Sponsorship Experts - Paul Poole (South East Asia) Co., Ltd.

The racing season shows no signs of slowing down with every weekend during the month packed with running races, triathlons and mountain bike championships. We kick off the month on 5 August with Bangkok Airways Phuket Half Marathon 2018 and CIMB Thai Triathlon for Asean Day 2018, also on 5 August. The former is a great race for people of all abilities, with distances ranging from three to 21 kilometres, while the latter is a great way for beginners to get a taste of multi-disciplinary sports. Participants of CIMB Thai Triathlon for Asean Day 2018 can sign up to the Individual Standard Triathlon, the Individual Sprint Triathlon, the Individual Duathlon and the Team Relay Standard Triathlon.

The following weekend, one of the highlights on the annual running calendar, the 12th August Half Marathon Bangkok 2018, is expected to fill the streets of Bangkok in honour of Her Majesaty the Queen. Another crowd pleaser this month will be the Fujifilm Pink Ribbon Wonder Run 2018, which will take participants through the beautiful Vachirabenjatas Park Rot Fai Park on 19 August. Thousands of runners are also expected to participate in the popular Bangkok Midnight Marathon on 25-26 August, starting at Sanam Chai Road and finishing at the Giant Swing. Participants can choose between three distances: Marathon, Half Marathon and 10 kilometres.

Those looking to get out of the city but still stay active will find there is no shortage of races outside of the capital. The Hua Hin Sunset Half Marathon 2018 will see thousands on the streets of the seaside resort on 18 August. To replenish after the race, there’s Hua Hin Food Festival 2018 from 17-26 August which sees the city transform into a foodie heaven. In Songkhla, the Songkhla International Glorify Marathon 2018 will take participants through some of the most picturesque parts of this southern province for the 18th time on 28 August, while in Tak Province, the Bhumibol Dam International Mountain Bike Championship 2018 celebrates its 17th anniversary this year with two days of biking events from 25 to 26 August 2018.

For non-runners and racers, August also offer a number of cultural events, amongst them the inaugural Samui Asia Music Festival on 18 and 19 August. The two-day weekend festival will feature music acts from around Asia, including local Thai artists, and cover different genres such as, rock, metal, the blues and ballads. The line-up includes Malaysian alternative rock band Estranged, Singapore house band Shirlyn + The UnXpected, and Hong Kong rock metal band Qiu Hong to name but a few.

If you’re around Sukhothai on 3 August, don’t miss the Mini Light and Sound Shows which is a series of light and sound shows that highlight the history and culture of the ancient capital. In a similar fashion, the Ang Thong International Drums Festival showcases the province’s drum-making heritage with a majestic drum procession, international drum and cultural performances and exhibitions through the month of August.

Founded in 2004 by veteran international marketing consultant Paul Poole, PAUL POOLE (SOUTH EAST ASIA) CO., LTD. is an independent marketing consultancy based in Bangkok, Thailand specialising in commercial sponsorship and partnership marketing, working with both rights holders and brands - acting as a catalyst by bringing them together and maximising the relationship.

We have packaged, sold and managed sponsorship and partnership opportunities for a wide range of rights holders and worked with many of the world’s leading brands to source and engage the right sponsorships and partnerships for them to maximise.

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Published: Aug 2018

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